Thursday, January 5, 2012


Where is DESIGN in K-12 Curriculum and (Arts) Education Reform?
Copyright: Ruth Lozner 2012

Much has been said about school reform, revitalizing the economy and meeting the emerging needs of the new millennium. Advocates from many subject areas have weighed in on what students should know or be able to do as part of the Common Core standards. Some progress seems to have been made in math and language arts. However, there is one additional curriculum reform concept that has been successfully instituted and tested in several US charter schools and many other countries but has been largely absent in the conversations of K-12 education reform and, therefore, omitted in the recommendations to policymakers:  Design Education.

What is design education? Design education, considered “an applied art”, teaches problem-solving as the application of creativity—it’s about functionality, usability, feasibility, desirability. Design education teaches relevance, ideation and aesthetics. It considers human factors such as psychology, sociology, and ethnography. It teaches research methods, visualization and presentation skills, critical analysis, collaboration and team building. It teaches creative cognitive skills as well as productive hand skills. In short, it not only encourages students to be imaginative, it teaches them how to harness that inventiveness and put it to practical use. And, importantly, teaches methodologies  to learning many of the recommended 21st Century transformative academic and life skills.

All this begs the question: if design education can do all that, why has it been overlooked?
Perhaps, a reason that design is ignored is its ubiquity. Everyone experiences design every minute of every day. Design makes our lives more efficient, more informed, more comfortable, more productive, more beautiful, more enjoyable, more sustainable…more possible. Behind every single product, built environment and system – behind the very letterforms you are reading-- stands the process of innovation that was employed and the designers who employed it. Seen this way, design becomes immensely important as the carrier of culture, commerce and progress. And it is design education that gets us there.

“The first step in winning the future is encouraging American Innovation”, said President Obama in his 2011 State of the Union Address… but if we want to win the future, then we also have to win the race to educate our kids.” Certainly, it is obvious to the business community that creativity and innovation drives the global marketplace. It is the US education community that needs to embrace curricula that teaches strategic creative skills starting with early learners. It should come as no surprise that China has become engaged in the modern design education movement. The Chinese government sees innovation and design as a national priority for creating a financially secure society, observes Lorraine Justice, Dean of the School of Design, Hong Kong Polytechnic. Since 2006, there has been a substantial overhaul of some secondary schools to feed into the over 400 higher education design programs in China graduating an estimated 10,000 designers yearly. 

In his budget speech of March 20011, UK Chancellor George Osbourne, following a parallel statement from China, announced that “We want the words: ‘ Made in Britain, created in Britain, designed in Britain and invented in Britain’ to drive the nation forward”. As far back as 1989, the UK National Curriculum Standards mandated Design (and Technology) as a compulsory subject area for all students aged 5-14.The project-based multidisciplinary approach of the design methodology was also a requirement across all subject areas. In the UK, design is widely discussed as a critical component in innovation and the fundamental linkage in STEM, functioning as the “silent D” in the acronym. And while the student outcomes are uneven due in part to a lack of updated teacher training, many British design leaders have attributed their career trajectory and success to the introduction of design early in their education.

This past May, after 18 months of comprehensive research, meetings and site visits, the President’s Committee on the Arts and the Humanities issued a report entitled: Reinvesting in Arts Education: Winning America’s Future Through Creative Schools”. For a report that claimed to have analyzed the challenges and opportunities that have emerged over the last decade, the authors chose to use a narrow and outmoded definition of visual arts. They did so at the expense of omitting a huge and critical piece of visual arts education and thereby missed a real opportunity for expanding the definition to include design education. Design methodologies add to the value of visual arts curricula by teaching the practical and purposeful application of creative thinking—the very definition of innovation. Design as a distinct K-12 subject area can produce multiple benefits: from starting the interests and career paths in numerous design-related fields (i.e. architecture, industrial design, graphic design) to fostering more forward thinkers in every field to encouraging more responsible business leaders and entrepreneurs, to producing more resourceful and empathetic citizens, and creating more thoughtful consumers.

In our decentralized state-based system of education, I see at least four potential strategies for the inclusion of design into K-12 schools: 1. expand the definition of the visual arts education, which now stands as the traditional fine arts and crafts, to include design thinking and skills 2. integrate design methodologies into the STEM disciplines 3. revitalize industrial education and technology education by including design thinking and principles , and  4. create a free-standing design subject area and curriculum.

Of course, if any one of those strategies is adopted, an essentially different approach to teacher training would be required. This is an absolutely crucial piece in advancing any subject area to respond to the enormous challenges unfolding for this next generation. If the visual arts wishes to remain an essential domain for teaching creativity, I see it as a cultural imperative that the curriculum change to maintain its relevance by embracing design education.



Ruth Lozner is an Associate Professor of Design at the University of Maryland, College Park. She teaches design literacy and practice, and lectures extensively on the importance of design and innovation education in K-16.


Reinvesting in Arts Education - Winning America's Future Through Creative Schools


The President's Committee on the Arts and the Humanities (PCAH) announces the release of its landmark report Reinvesting in Arts Education: Winning America's Future Through Creative Schools.  The culmination of 18 months of research, meetings with stakeholders, and site visits all over the country, this report represents an in-depth review of the current condition of arts education, including an update of the current research base about arts education outcomes, and an analysis of the challenges and opportunities in the field that have emerged over the past decade. It also includes a set of recommendations to federal, state and local policymakers. Down load the PDF of the report from the Presidents Committee on the Arts and Humanities:  http://www.pcah.gov/
US National Design Policy Summit Initiative: 

The Report of the 2008 U.S. National Design Summit is released. It covers the rationale and outcomes of the Summit, the process and criteria for ranking of the final 62 policy proposals, the list of design policy related current activities by invited organizations (not just participants), and the raw list of policy proposals.

http://www.designpolicy.org/usdp/summit-report.html

First Design Council Forum Concludes That Government Should Have a Design Strategy

December 1, 2011  |  Levent OZLER
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The first Design Council Forum of nearly 100 leaders in design, business, government and education has cautiously agreed that government should have a design strategy. However, today's lively debate at the Design Council concluded that what is needed first is a clear vision - developed collaboratively by the design sector, business, education and others - for Britain's aspirations as a design-led nation, encompassing quality of life and education.

The Forum used electronic voting to accurately assess opinion on a variety of questions which developed out of the original debate motion; "Should government have a design strategy?" which was supported by key speakers Tim Bradshaw Head of Enterprise and Innovation, CBI and Ruth Reed recent President of RIBA. It was opposed by Ben Page Chief Executive of Ipsos MORI and Laura Haynes President of Design Business Association. The motion was passed narrowly at the end of the debate with 54.2% in favour and 45.8% against.

However, the debate had started out with 71.8% in favour of a design strategy and what emerged during the discussion was a strong feeling that any strategy should come after the development of an integrated vision for Britain as a design-led nation - 75% were in favour when asked the question "Does the UK need an integrated design vision first?" There was clear agreement that any strategy should be joined up across all government departments, be actionable, specific, and encompass government procurement as well as other levers outside government for delivering the vision.

The debate also identified that more focus needs to be placed on building the evidence for the positive effects of a design as part of a concerted campaign to improve the perception and understanding of design at the highest levels of government.

Monday, January 2, 2012

European Design Innovation Initiative

In line with the commitment taken in the Innovation Union, the European Commission last year launched the European Design Innovation Initiative (EDII) to exploit the full potential of design for innovation.

The goal of the initiative is to:
  • raise the awareness of design as a driver of innovation in Europe
  • enhance its role as a key discipline to bring ideas to market transforming them into user-friendly and appealing products, processes or services by enterprises and public services in the EU.
European Design Leadership Board was be set up to steer the initiative. To ensure the crucial link between design and innovation, the Board is composed of members with diverse backgrounds (i.e. business sector, higher education, designers, national and regional agencies promoting design and innovation).

The Leadership Board, together with the Secretariat of the European Design Innovation Initiative  and the European Commission will develop a joint vision, priorities and actions to better integrate design into innovation policy.

The Board's membership is as follows:
  • Deborah Dawton, President, BEDA - Bureau of European Design Associations
  • Gerin Trautenberger,UEAPME,European Association of craft, small and medium-sized enterprises Vice-President of Austrian Creative Industries 
  • Andrea Siodmok, Technology Strategy Board, TAFTIE,the European Network of Innovation Agencies
  • Isabel Roig, Director General,Barcelona Design Center
  • Dr. Miklós Bendzsel, Chairman,Hungarian Design Council 
  • Christian Bason, MindLab Copenhagen
  • Giovanni Antonio Cocco, Managing Director ISNART S.c.p.A, Istituto Nazionale Ricerche Turistiche
  • Rachel Cooper, Professor of Design management, Chair of Lancaster Institute for the Contemporary Arts and Chair of Imagination Lancaster
  • Olli-Pekka Kallasvuo, Chairman of the Committee supporting World Design Capital Helsinki 2012; former President and CEO of Nokia Corporation
  • Stefano Marzano, Chief Creative Director, Philips Design
    Klemens Rossnagel,  Design Research Audi Group
  • Livia Tirone Founder of TIRONES NUNES dedicated to designing and promoting "bio-climatic" & "sustainable buildings"
  • Roberto Verganti, Professor in Politecnico di Milano
  • Thierry Wasser, Perfumer, Guerlain
 



EU Launches Design Call

The European Commission launches its call for proposals for design oriented projects with a total support of €3m.

The full title is, "Joint actions for non-technological, user-centred innovation: 1st Action Plan of the European Design Innovation Initiative" and the call for proposals aims at, "improving the impact of innovation policies by speeding up the take up of design as a user-centered innovation tool in national, regional and EU innovation policies".

This is a first, unique opportunity for actors ranging from institutions to design centres, associations and design companies across Europe to come together to create proposals for the development of the design agenda across Europe.

Restarting Britain: Design Education and Growth


December 23, 2011  |  Levent OZLER |www.dexigner.com

Restarting Britain: Design Education and Growth, an inaugural report from the Design Commission explores the link between the UK's national design capacity, and economic growth in the 21st century. The report describes and analyses the design skillset, assesses UK's current strengths in the field of design education, and compares those to the practices of other nations. It sets out the current threats to the ongoing successful delivery of design education and what the Design Commission believe the UK must do now to continue to compete.

A principle sponsor of the enquiry, the Design Council noted that the report highlights the importance of design in schools, and the recognition that design education is fundamental to national prosperity through maintaining the UK's strong design industry. As the council has also highlighted in its new Design for Innovation report, "high quality Design and Technology teaching in schools is important in maintaining and growing a pipeline of students entering design, architecture and engineering higher education courses and on into professions. However, we need an approach that enables a much broader spectrum of students and graduates to have an appreciation of the role and value of design in order to secure the UK's future innovation capability."

"To create tomorrow's innovators our education system needs to learn from the best businesses in the world. Companies like Apple, Dyson, and JCB integrate design as engines of innovation," commented David Kester, Chief Executive of the Design Council. "It's time for our education system to follow suit. We need to shift from a system that encourages discrete specialist subjects to mix but remain unchanged, towards an integrative system that promotes adaption as skills needs change. Put simply, our High Schools need to be 'iSchools'."